Exciting News…EMSI’S PRINT CAMPAIGN DELIVERS…LOS ANGELES TIMES, CHICAGO TRIBUNE, COSTCO “Household Almanac”, QUICK & SIMPLE and More!

Every week we get more and more exciting reactions from the media about our clients.  In fact, just this morning we received the latest issue of COSTCO’s “Household Almanac” with a two page feature article about our client and their service!  This magazine has a readership in excess of TWENTY FOUR million people!  To our delight they even used the headline we crafted and the article as we originally wrote it!With that said - if you think that securing this feature article for our client was a “quick and simple” task then you are mistaken.  Being featured in a popular national magazine of this quality takes more than just a few hours, or days of work!  Every article we secure is the direct result of a focused and professional approach…with relentless pursuit thrown in for good measure.

For example, this placement in COSTCO’s “Household Almanac” took close to 5 months of dedicated effort to secure!  That may seem like a long time, but in the world of print publicity this is not uncommon.  To obtain such valuable coverage in a major magazine, you must have a professional, active and organized approach.  Through years of experience we have developed a hard hitting print campaign that focuses on the following 3 key elements:

• We write an attention grabbing, “print-ready” article. Our creative team first does a thorough review of your company to develop an angle about your products, books or services that’s newsworthy. Then, they write an article in the same journalistic style of newspapers and magazines. The headline is created to grab the journalist’s attention while the balance of the article provides the quality content a journalist needs, in order to keep his or her own readers interested!
• We put it in the right hands. Who your article is distributed to is vital. As industry experts with nearly 20 years of experience, we know the importance of sending articles to a targeted list of journalists and publications that would be interested in your topic.
• We love the thrill of the chase! Next, we do relentless follow up: pushing for interviews and stories to secure that valuable coverage. In many cases, such as the campaign for our client featured in Quick & Simple, it can take months…but we don’t give up easily.

Of course successful campaigns are not built on these elements alone.  There is a lot of “behind-the scenes” work and professional know-how involved in securing good results.

In just the last two weeks we secured articles in the following publications:

COSTCO’s “Household Almanac” (Readership: over 24 million!)

Chicago Tribune (Readership: nearly 4 million!)

Los Angeles Times (Readership: over 3 million!)

Quick & Simple (Readership: over 1 million)

In addition to these placements, we’ve also received interest in our clients from the following journalists and publications:

Readers Digest (Readership of nearly 40 million!)

American Baby Magazine (Readership of over 8 million!)

Woman’s World (Readership of over 6 million)

Chicago Tribune (Readership of nearly 4 million)

Los Angeles Times (Readership of over 3 million)

Scientific American (Readership of over 2 million)

Family Magazine (Readership of over 2 million)

The Boston Globe (Readership of over 1 million)

Although it’s important to have a professional team in your corner that knows how to pitch the media on your behalf, a more important factor is having a good product, book or service geared to consumers.

If your company fits this criterion then we would welcome the opportunity to get the print coverage you deserve.  Call my partner Steve at 727-443-7115, Extension 202 or email him at steve@emsincorporated.com.  You’ll find our rate is unbeatable!

June 18th, 2008 | Posted in Clients, Newspapers and Magazines, PR, Positioning, Press Release, Print, Public Relations, Publicity | No Comments

Talk Radio Interviews: Saving Your Book, Product or Service’s Life

The number of talk radio stations has grown into the thousands with millions of Americans now using talk radio as their main source for news and information.  Plus, the right people are tuning in.  A recent survey in Talkers Magazine has found that talk radio listeners are affluent, educated, active and diverse. So talk radio campaigns are definitely a valuable, cost effective marketing tool!

“As a result of EMSI’s talk radio campaign, we’ve not only increased our direct sales, but our stores are calling to restock their shelves and we’ve obtained more distributors! In the past we’ve tried all kinds of marketing, advertising and public relations schemes, but this has been by far the most productive.”

-          Dr. Will Wong, nationally-recognized health expert

Once you have decided on using a talk radio campaign the next challenge is choosing the right public relations firm to help you gain quality media exposure for your products.   This is where EMSI comes in.  We have been booking our clients on talk radio for nearly 20 years and are one of the top resources for guests that radio hosts and producers rely on.  If you want to get your book, products or service the quality exposure they deserve on talk radio, let me give you 5 important reasons why you should choose my firm:

1.       Guaranteed Media Exposure!

Our services are one of the best bargains in the world of public relations.  The plain truth is most PR firms charge more than we do…add to that the fact that few, if any, offer anything like our guaranteed public relations services.

At EMSI our definition of the word “guaranteed” (when it comes to our talk radio campaigns) is that when you pay for 15 interviews you get 15 interviews.  Period.  We don’t work on a best-efforts basis.  We will never say, “We tried our hardest but could only get you 14 interviews.”  You will be interviewed on however many shows you pay to be interviewed on!

2.       NO MONTHLY RETAINERS!

At EMSI we do not believe in collecting a retainer fee.  Instead we charge on a per-interview basis, with a minimum campaign of 15 radio interviews.  Our clients pay up front, but we offer a money back guarantee.  This is unheard of in our industry, but the reason we can offer this guarantee is because we are that sure of our ability to get results for our clients! We can arrange interviews for you on 15 talk radio shows in the Top 100 markets for the unbeatable price of $5,250.   These interviews are on high-powered stations and will most likely include nationally -syndicated shows.

3.       News and Experts!

At EMSI our knowledge of the talk radio industry is second to none.  Our team consists of former talk show hosts, news producers and program directors.  We follow the news daily and know how to develop hot angles that grab the media’s attention.  We’re also in daily communication with countless talk show hosts across the country and know the right shows that are a perfect match for each of our client’s topics. This translates into quality exposure.

4.       We Are Selective About Our Clientele!

We only select clients and topics that are a good match for talk radio as we are paid on a performance basis and if we don’t deliver, we don’t get paid.  In fact, this is one of the reasons we are considered to be a top resource for hosts and producers - we know what they are looking for and only give them guests that will enhance their shows.

5. Immediate Exposure!

With our talk radio campaigns, our clients are up and running faster than almost any other kind of advertising or marketing.  Once you come onboard you can be on the air within two to three weeks!  And, because talk radio keeps up with the changing times and topics, we continuously create new angles that reflect current events, to keep you on the air and in the news on an ongoing basis.

One Last Thing…

We offer free media coaching to all of our clients!  Why?  With nearly 20 years experience under our belt, we know that the success of your campaign is completely dependant on your ability to give a good interview and promote your book, products or service at the same time.  With that in mind, we want to do everything in our power so that you’re fully equipped to take advantage of the quality air-time we get you.

To find out if you qualify for EMSI’s talk radio campaign, call my partner Steve at 727-443-7115, Extension 202 or email him directly at steve@emsincorproated.com

April 4th, 2008 | Posted in Clients, Free Tips, Marsha Friedman's Public Relations Tips, Newspapers and Magazines, PR, Positioning, Press Release, Print, Public Relations, Publicity, Publicity Advice, Radio, Television, Testimonials, talk radio | No Comments