The Power of Buzz Marketing

You hear from me all the time about the power of publicity and how it is a great, cost-effective method of creating “buzz” for your books, products or services.  But I want to share another tip: the importance of staying in the public eye.

Why?  Every year the American public is hit with nearly 300,000 newly published books and an endless number of products and services.  The point is that no matter what you sell or promote, you have fierce competition to contend with.  Your challenge then is to stay ahead of your competitors and continuously be in the face of your prospective customers.

How do I know this?  As a business owner for nearly 20 years, I know the effect that “buzz” marketing has had on my own businesses.  And, like many companies, without a large marketing budget my challenge has always been to think out of the box and find cost effective marketing solutions that keep my company and name in front of my audience.

Any “buzz” marketing starts with a little “Marketing 101.”  Simply put, identify your audience and then make yourself known to them - over and over again. But stay in front of them with quality information that will benefit them.

How do you do that?  I think you know my answer: THE MEDIA!  You’ve probably heard me say a million times that the media is the pathway to consumers… and it’s true!  How else can you gather a captive audience of thousands or millions at one time, who listen to you talk about your book or product for 10 to 20 minutes?  That’s some powerful buzz marketing.

But, it’s media exposure on a continuous basis that creates this “buzz”.  It provides credibility you can’t put a price on and at the same time, generates a valuable level of brand awareness.  And, unlike consistent advertising, on-going media exposure won’t kill your marketing budget.

Now don’t get me wrong.  I’m not suggesting that “buzz” campaigns will supply instant sales results.  I’m saying, if you are consistently in front of your customers with valuable information, eventually the “buzz” will bring them in.

Let’s stay in touch and of course call or email me if you need help with creating more “buzz” in the media!

June 19th, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, Newspapers and Magazines, PR, Positioning, Print, Public Relations, Publicity, Publicity Advice, Radio, Related PR, Television, talk radio | No Comments

No-Risk PR! Guaranteed Results on Talk Radio and TV!

What if you could get first-class publicity for your product on television and talk radio shows that deliver high audience numbers…with zero financial risk?

If you’ve ever dealt with public relations companies, you know many would just laugh at such a proposal.  You know there’s usually a steep up-front charge and monthly retainer fee.  Plus you typically have to sign up for a long contract - even though you don’t know whether they can deliver on their promises.

EMSI has a completely different approach to obtaining national media exposure for your company - using “No Risk PR.”

The risk is on us.  With radio interviews we guarantee that you will be booked as a guest on the number of shows you paid for…or your money back!  And with TV appearances you are only billed when we secure a confirmed date for you!

A client of our, Dr. Arnold Goldstein, founder of E-Z Legal Forms and best-selling author of numerous financial books said, “Dollar for dollar, EMSI’s talk radio campaign provided a far superior return than our advertising.”

Publicity can make or break your product promotion.  Marketing consultants, ad agencies and even other PR companies use EMSI because we deliver results.

And there is no time like the present to get your product in front of millions of consumers!  Call me today on 727-443-7115, Extension 202 or email me at steve@emsincorporated.com to discuss a GUARANTEED, NO RISK PUBLICITY campaign your product deserves.

June 9th, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, Public Relations, Publicity, Publicity Advice, Radio, Related PR, Television, talk radio | No Comments

How to Get Hometown Media for Your Book

As an author, you may have recently published a book.  In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhere!  But getting your book noticed is no easy feat.  In this crowded marketplace (there were nearly 300,000 books published in 2007 alone) you MUST take an active approach to let book buyers know that your book exists, on both a national and a local level!

While national media exposure for you and your book is ideal, there is great power in local media exposure as well.  By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on.  Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door.

Fortunately many local journalists and on-air personalities enjoy interviewing local authors and experts like yourself.  This gives you an upper hand in grabbing their attention, and you will also gain their support in spreading the word about your book!

If you want to create solid book “buzz” in your hometown, I would recommend the following actions:

*Book Signings:  When it comes to the secret weapon of gaining local exposure for your book, they don’t make ‘em any stronger than this!   At every book signing:

• Books will be stocked on their shelves after you leave, unless of course you have a sell-out
• You’ll receive free advertising and promotion in the book store’s customer mailings
• You’ll have prominent placement for as much as a week prior to your signing
• You’ll earn powerful third-party endorsements by store employees whom have met you during the signing

 (If you would like more information about the Hidden Values of Book signings, please click here to request your copy of my article “The Truth About Book Signings”)

Book signings are a goldmine for local publicity.  I strongly suggest doing as many as you possibly can, including all stores that are located within a 100 mile radius.   Even ask friends and relatives to see about setting up book signings for you in their hometowns.  The name of this game is not only to create the local “buzz”, but it is also “let’s sell some books!”

*Talk Radio Interviews and Television Appearances:  Generally speaking, every city has radio and television programs that have a format for guests.   Do your research on the web to find the main stations that broadcast in your hometown.  Then go to their website where you will find information about the shows they broadcast.  Look for those with a format for guests and find the contact information for the producer.  Then call and pitch yourself as a guest.  How many should you aim for?  AS MANY AS POSSIBLE!

*Local Newspapers and Magazines:  When it comes to the print media, at EMSI we find that “Tips” type articles have an extremely high pick up rate with newspapers and magazines.  If your topic offers any sort of solution to a problem, then a “Tips” article is what I would suggest.  Write an article that gives 5-7 helpful, quality solutions (or “Tips”) to a problem that many people face.  Next, identify the newspapers and magazines in your local market, go to their website and find the right “beat” your topic falls in - for example - religious, business, health, lifestyle, etc - and send your article to the journalist that covers that “beat.”  If there isn’t one person in particular that you can identify, “as you’ll find in smaller weekly papers” send your article to the editor - in - charge.  Make sure that the article is professional and print worthy,  if so some publications will print it “as is.”  But since you’re a writer, this should not be a problem.  And once again, get as many print placements AS POSSIBLE!

When it Comes to Your Hometown Media: Get As Much As Possible!

Let US Worry About Getting You National Media Attention

You have a lot of work to get done to successfully execute your local publicity campaign, so let EMSI focus on the national attention that you and your book deserve.  We are publicity experts with nearly 20 years of experience and know how to gain the media’s attention outside of your local market.  Plus, our fees are unbeatable.  With no monthly retainers, pay-for-performance fees (radio and television) and project based fees (print), we can get you the national media attention that fits to your budget.

So get the national “buzz” for your book started today.  Call Damon on 727-443-7115, Extension 208 or email him at steve@emsincorporated.com.  There is no time to waste to actively promote your book so it stands out from the pack both nationally and locally!

May 23rd, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, Newspapers and Magazines, PR, Print, Public Relations, Publicity, Publicity Advice, Radio, Related PR, Television, talk radio | No Comments

The Antidote for “Product Invisibility”?

Learn the PR Way to Get Your Product Some Badly Needed Attention!

A shocking realization occurs to many corporations not long after their product hits the market: The corporations realize their products are invisible.  It quickly becomes apparent that consumers simply can’t see their corporate products.  That comes as no surprise with hundreds of thousands of new products hitting the market every year!

With this much competition in the corporate marketplace combined with no media coverage the result is no connection to the buying public.  The corporate product hasn’t been discussed on successive talk radio shows or seen on TV.  Neither has there been any newspaper coverage nor conspicuous product reviews in popular publications.

In other words, all the known antidotes for “Product Invisibility” are absent.  Small wonder this affliction has reached epidemic proportions, shortening the life cycle of so many of them.

A horrible waste, especially since “Product Invisibility” is so readily treatable.  The antidote involves specific PR (public relations)  techniques that can quickly promote otherwise unknown products.

Fortunately, my firm EMSI, a communication and marketing specialist,  always keeps this valuable pr antidote in stock.

Here’s How It Works

We use the very latest broadcast media (talk radio and TV), print and internet publicity techniques in order to create an integrated marketing effort that has a contemporary hands-on approach!

*  For talk radio-the watering hole of the reading public-EMSI is one of the few national pr firms to guarantee 10-to-20 minute radio phone-in interviews.  And not on bottom-feeder stations, either.  Interviews are in the top 100 markets around the country, boasting 5,000 watts of power or more on the AM dial.  The corporate clients who appear on as many shows as they can possibly get on swear they owe their corporate product success to talk radio interviews.

*  For coverage in print, we first review the corporation’s product and the science behind it.  From there, as public relations specialists we write a 400 to 600 word article, designed to grab the media’s attention.  We accomplish this by writing our articles in the same journalistic style as newspapers and magazines.  This will go out to a customized database of targeted journalists at major daily newspapers, weekly newspapers, wire services, national magazines, regional magazines and trade publications that match the demographics of your target consumer.

Add to this distribution a special industry tool used by journalists looking for “that one special story,” and you end up with perhaps the most comprehensive print campaign available.  This will lead to a successful communication strategy for your product.

Of this service, one client proclaimed, “We’ve had more inquiries from journalists in the past two weeks than I’ve gotten on my own in the past year.”

*  For internet marketing, we distribute your article to a targeted group of article banks.  Article marketing is extremely valuable in building your corporate profile with consumers on the web in addition to strengthening your own corporate webpage in search engines such as Google and Yahoo!

*  Yet another way to cure “Product Invisibility” is to appear as a guest on local news shows in your hometown in addition to cities you may be traveling to.  TV appearances combined with local talk radio interviews can create hot buzz for your product and build the word-0f-mouth for your company or corporation.

*  Although appearances on major network TV shows can be a great public relations (PR) hit for you - National Cable TV opportunities can be a bonanza as well.  Now, with cable networks offering so many specific channels on so many specific topics, chances are far better for you to reach your precise target markets.   For example, let’s say you have developed a fitness product.  Maybe a show on the Discovery Health Channel or Fit TV would be a perfect, cost-efficient match.

By the way, when it comes to arranging TV appearances for our clients, we work on a contingency basis - so clients only pay when a TV appearance is actually confirmed.

Invisible No More

So you now have more targeted media options to build your corporations profile and tell your consumers about your new product than ever before.  Needless to say, pinpointed national coverage like this can instantly yank your product from the depths of obscurity…all from effective media relations.  If you’ve suffered from the ravages of “Product Invisibility”, take heart.  Your company or corporation can beat this affliction today.

In order to be successful, you need to create national recognition and awareness of your product to the largest audience of potential consumers as possible.  The bottom line is that your corporation’s product needs to stand out from the thousands of new products released every year…in addition to the millions that are already out there!

My firm can help!  For over 20 years we have been curing “Product Invisibility” through dynamic media campaigns covering national and local talk radio, television, print and more.  In fact, here’s an unsolicited testimonial we received just last night from one of our clients.

“After weeks of intense investigation of several publicity companies, I chose EMSI to help me… and I am so glad that I did. I love the fact that you pay for the work you get and there is no monthly fee like so many other firms and I have nothing to lose! EMSI got me booked on seventeen national radio shows and over a dozen television shows in less then one month of me buying those specific packages. I will continue to work with them as my publicist for the rest of my career. They get the job done and more. Thank you EMSI.”

There is no time like the present to start getting your product in front of millions of consumers!  Call me today on 727-443-7115, Extension 202 or email me at steve@emsincorporated.com to discuss a national media campaign your product deserves.

May 9th, 2008 | Posted in Marsha Friedman's Public Relations Tips, Newspapers and Magazines, PR, Positioning, Press Release, Print, Public Relations, Publicity, Publicity Advice, Radio, Related PR, Television, talk radio | No Comments

Tell the World About Your Book! The Advantage of Hiring a Publicity Firm

You have been working yourself to exhaustion for countless hours and it’s finally finished.  After a lifetime of dreaming, you are finally holding it in your hands.  Your book: the focus of all of your energies and a labor of love.  You want the whole world to hear about it (and hopefully buy it), but you aren’t sure how to make that happen.  If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio.

There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them?  Here are 5 advantages of hiring a publicity firm to promote your book on talk radio:

1.      They Know How to Play the Publicity “Game.”

Most authors know that they need media exposure, but have no idea where to start or who to call.  Generating publicity can be difficult and even complex.  You have to know the right shows, the right stations, the right producers, and the right time to call.  Hiring a publicist takes out all of the guesswork.

2.      They Will Help You Develop Your Message.

One of the most valuable things a publicity firm can do is help you develop the right message or angle to use to get the media’s attention.  They will examine your book and message and will be able to pick out the angle that will maximize interest in you and your book.

3.      They Will Get Your Message to the Right People.

While it’s true that you can call radio stations and attempt to book yourself, you may not get very far.  Many hosts and producers won’t even consider a guest unless they are represented by a publicist, assuming they even take your call in the first place.  A good publicity firm knows how to provide a show producer with everything they need to book you as a guest.

4.      They Have Established Relationships with the Media.

Experienced publicists have cultivated strong relationships with talk radio hosts and producers.  In some cases, these relationships last several years and help open up doors that might otherwise be closed.  Often, a host will book a guest solely based on the recommendation of a trusted publicist.

5.      They Have the Experience to Guide You.

Going out there and doing interviews without any tips or any guidance can be quite daunting.  A good PR firm will be able to coach you on the fine point of “talk radio etiquette” and will be able to help you correct any missteps you might make.

By factoring in all of these advantages, we can help alert the masses about your book.  As specialists in book publicity for nearly two decades, EMSI has the experience and the know-how that you need to help accomplish your goals.

If you want to hear more about our affordable talk radio campaigns and why we are one of the country’s leading resources for talk radio guests, call my partner Steve today at 727-443-7115, Extension 202 or email him at steve@emsincorporated.com.

Nothing beats a real-life conversation and we are more than happy to spend as much time as needed to help guide you to a successful book promotion!

PS: We also offer a host of other essential publicity services including TV and print.  Give us a call to find out more.

May 5th, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, Newspapers and Magazines, PR, Positioning, Press Release, Print, Public Relations, Publicity, Publicity Advice, Radio, Related PR, Television, talk radio | No Comments

Two Terrific PR Tricks That Will Help You Promote Your Product More Effectively

You know how hard it is to develop a product.

It may be a labor of love, but it’s still a labor.  And while you’re not out there cracking rocks with a sledgehammer, some might even call it hard labor.  That’s okay.  Nothing good comes easy.  And there’s no question that you’re wonderfully suited for this kind of labor, right? But the challenge comes shortly after you finish laboring on your masterpiece.

What do I mean?  You’ve got to jump into the promotional trenches and fight, tooth and nail.  Consumers need to know that your product is out there and national media exposure is the best way for you tell them.

Call it the double whammy of product development - as hard as it is to develop a terrific product, it can be even harder to promote it.  Which has, sadly enough, turned out to be the death sentence for far too many “could-have-been” best-selling products.  After all, how many companies have been great at the first “whammy” only to throw their hands up at the second (and then, tragically, and out of sheer frustration, given up altogether)?

Fortunately, good product promotion doesn’t have to be as mysterious as the pyramids - you can put some little-known (but wonderfully effective) publicity “tricks” to work for you starting this very day.  For example…

Is This YOUR Month?

Ever notice how every month comes with “awareness themes?”

Take April, for example.  Among its other awareness themes, April is Cancer Control Month, National Decorating Month, Physical Wellness Month, National Humor Month, National Autism Awareness Month, Lawn and Garden Month, National Car Care Month and Alcohol Awareness Month.

And that’s just April.  Every month has its own theme list.  And you can bet many of those months have themes aimed at your product.

So what’s the strategy here?  Pretty simple, really: Tie the message of your product to a month’s theme.  Do a good job of that, put your press release right in front of the media’s “nose,” and you could just land several high-profile interviews.

That’s one nice way of cracking into the formerly impenetrable “media fortress.” Here’s another:

Tie into Today’s News

You’ve got to be a bit more agile for this.

Whenever there’s a news story that relates to the message of your product, cook up a strong press release and shoot it right over to talk radio producers, TV news producers and newspaper editors.  These people are ALWAYS looking for credible guests with great slants on today’s news.

How long do these kinds of news windows stay open?  Not long at all.  That’s why, as I said, you’ve got to be quick and agile.

Either that…or you’ve got to enlist the help of a PR professional who is quicker and more agile than you’d ever care to be.

Where Great Product Gets Great PR

Of course, we’d love the opportunity to promote your product.  We’re not rookies at this.  For nearly twenty years now, we’ve been getting our clients the national media exposure they so desperately need.  For example, we schedule 50 to 100 radio interviews virtually every week!  Talk radio producers and hosts from the nation’s 100 biggest markets rely on us for the steady stream of top guests they need.

One big advantage of ours?  We get paid on a performance and project basis rather than a monthly retainer operating on a “best-efforts” basis (which is the way most PR firms bill their clients).

As one of the country’s leading pr firms, we can quickly get you on-the-air and in the news, talking up your product and stirring public interest in your company.

The best part of what we do? Our extremely affordable rates.  If you’re ready to find out how we can create a national “buzz” for your product, call  Steve Friedman at 727-443-7115, ext. 202 or email him at steve@emsincorporated.com.  Nothing beats a real-life conversation!

P.S. Don’t feel bad if you have little to no interest in doing your own product promotion.  Truth is, there are few companies who actually enjoy it. But it is a necessary part of the game…and we’d love to shoulder the work for you.

May 5th, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, Newspapers and Magazines, PR, Positioning, Press Release, Print, Public Relations, Publicity, Publicity Advice, Radio, Related PR, Television, talk radio | No Comments

10 Tips on How to Be a Top TV Guest

Welcome to the next installment of my series: 50 Tips on How to Be a Top TV Guest.  (Haven’t received the first three installments? Click here and request your FREE copy today!) 

Here’s another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest.

1.    Use “Tips” as part of your segment!  If your topic offers helpful advice then tips are a great way to communicate your message.  Television producers want to provide their viewers with useful content presented in a manner that is easy to understand.  Develop five tips that solve a problem your topic addresses.  Are you a fitness guru with a unique formulation for fat loss?  Then offer five fat burning tips!  Does your book offer advice about how to live a happier life?  Then come up with 5 ways to live happier today!

2.    If you’re pitching local TV, find the local angle.  Local network affiliates are extremely valuable, so a great method to grab the producer’s interest is to find the local tie-in for your topic.  If you are a real estate guru, before going on air do your homework and find out what the real estate market is like in that city.  Have you written a book about the American economy?  Be prepared to talk about the economic climate in that particular city.  By highlighting a local angle, your interview will resonate more with the host and the viewers.

3.    Monotone doesn’t work.  The alteration of your pitch and tone will keep your audience interested.  Stay animated. It’s not only what you say, but how you say it that counts!

4.    Prepare for personal questions.  The job of a producer is to do research for the host about you and your topic, in preparation of your interview.  If simple web research unearths two previous bankruptcies and you are promoting a CD series on how to make millions… be prepared!  Often the best comeback is a real and even comical answer.  It will not only endear you to the audience but can deflect the tone of an antagonistic interviewer.

5.    Don’t overload your interview with statistics.  Use stats and numbers wisely.  For example, if you have written a book about natural methods of preventing diabetes, the fact that 20.8 million Americans are diagnosed with diabetes is important.  But if you also mention that 85,000 diabetics have their feet amputated and 12 million people will go blind from it - these statistics will create more of an emotional impact on the host and viewers.

6.    Double-check your contact information.  Before you go on-air, make sure your website is up, your toll free phone number is working and you have a list of the retail outlets where your book can be purchased.  Why? If you share the incorrect contact information during your interview, you defeat the whole purpose of your appearance.  Also, if you give a great interview and viewers can’t find your book, the TV station will get overloaded with calls from viewers asking for information - and reflects poorly on you as a guest.

7.    Record and critique your interviews.  Watch your interview numerous times and observe the different elements of your performance.  How well did you answer the questions?  Did your clothes send the right message?  What did your body language say about you?  Did you seem natural or rehearsed? Did you remember all of your sound bites?  Did you interrupt the host?  Identify the points you felt were weak and do whatever you can to strengthen them before your next interview.

8.    Look good / feel good.  Sleep and good nutrition are obviously important to our daily mental and physical well being; it makes us look better, feel good and think clearly.  But these health points are even more important when you factor in the stress of an important media interview.  So try to get a good night’s sleep - and a healthy breakfast before your interview.  Don’t overdose on the caffeine either!  You want to be at the top of your game for your TV appearance.

9.    Be gracious on and off the air.  Remember to thank the host for the interview while you’re still on-air.  Make sure to thank the producer as well.  It’s also a good practice to send a brief thank you note to the host and the producer.  It’s good manners and presents you as a consummate professional.  It can also increase your chances of being remembered in the future, when they need to interview an expert on your topic.

10.  Prepare for the pre-interview.  When it comes to National TV, you may be asked for a “pre-interview”.  Don’t take this lightly.  Be prepared with your message; be energetic, informative and appropriately entertaining. The interview isn’t completely secured until you pass this test!

April 25th, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, PR, Positioning, Publicity, Publicity Advice, Television | No Comments

5 More Tips on How to Be a Top TV Guest

Welcome to the newest installment of my series: 50 Tips on How to Be a Top TV Guest. (Haven’t received the first three installments? Click here and request your FREE copy today!)

Here’s another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest.

1.  Double-check your contact information. Before you go on-air, make sure your website is up, your toll free phone number is working and you have a list of the retail outlets where your book can be purchased. Why? If you share the incorrect contact information during your interview, you defeat the whole purpose of your appearance. Also, if you give a great interview and viewers can’t find your book, the TV station will get overloaded with calls from viewers asking for information - and reflects poorly on you as a guest.

2. Record and critique your interviews. Watch your interview numerous times and observe the different elements of your performance. How well did you answer the questions? Did your clothes send the right message? What did your body language say about you? Did you seem natural or rehearsed? Did you remember all of your sound bites? Did you interrupt the host? Identify the points you felt were weak and do whatever you can to strengthen them before your next interview.

3. Look good / feel good. Sleep and good nutrition are obviously important to our daily mental and physical well being; it makes us look better, feel good and think clearly. But these health points are even more important when you factor in the stress of an important media interview. So try to get a good night’s sleep - and a healthy breakfast before your interview. Don’t overdose on the caffeine either! You want to be at the top of your game for your TV appearance.

4. Be gracious on and off the air. Remember to thank the host for the interview while you’re still on-air. Make sure to thank the producer as well. It’s also a good practice to send a brief thank you note to the host and the producer. It’s good manners and presents you as a consummate professional. It can also increase your chances of being remembered in the future, when they need to interview an expert on your topic.

5. Prepare for the pre-interview. When it comes to National TV, you may be asked for a “pre-interview”. Don’t take this lightly. Be prepared with your message; be energetic, informative and appropriately entertaining. The interview isn’t completely secured until you pass this test!

April 25th, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, PR, Positioning, Public Relations, Publicity, Television | No Comments

5 Tips on How to Be a Top TV Guest

Welcome to the next installment of my series: 50 Tips on How to Be a Top TV Guest.  (Haven’t received the first three installments? Click here and request your FREE copy today!)  Here’s another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest.

1.    Use “Tips” as part of your segment!  If your topic offers helpful advice then tips are a great way to communicate your message.  Television producers want to provide their viewers with useful content presented in a manner that is easy to understand.  Develop five tips that solve a problem your topic addresses.  Are you a fitness guru with a unique formulation for fat loss?  Then offer five fat burning tips!  Does your book offer advice about how to live a happier life?  Then come up with 5 ways to live happier today!

2.    If you’re pitching local TV, find the local angle.  Local network affiliates are extremely valuable, so a great method to grab the producer’s interest is to find the local tie-in for your topic.  If you are a real estate guru, before going on air do your homework and find out what the real estate market is like in that city.  Have you written a book about the American economy?  Be prepared to talk about the economic climate in that particular city.  By highlighting a local angle, your interview will resonate more with the host and the viewers.

3.    Monotone doesn’t work.  The alteration of your pitch and tone will keep your audience interested.  Stay animated. It’s not only what you say, but how you say it that counts!

4.    Prepare for personal questions.  The job of a producer is to do research for the host about you and your topic, in preparation of your interview.  If simple web research unearths two previous bankruptcies and you are promoting a CD series on how to make millions… be prepared!  Often the best comeback is a real and even comical answer.  It will not only endear you to the audience but can deflect the tone of an antagonistic interviewer.

5.    Don’t overload your interview with statistics.  Use stats and numbers wisely.  For example, if you have written a book about natural methods of preventing diabetes, the fact that 20.8 million Americans are diagnosed with diabetes is important.  But if you also mention that 85,000 diabetics have their feet amputated and 12 million people will go blind from it - these statistics will create more of an emotional impact on the host and viewers.

April 25th, 2008 | Posted in Free Tips, Marsha Friedman's Public Relations Tips, PR, Public Relations, Publicity, Publicity Advice, Television | No Comments

Are You Getting This Kind of Media Exposure For Your Book, Product or Service?

In just the past few weeks alone, here’s some of the exciting media exposure that we got for our clients… 

• National TV Coverage

      Business Week TV

Fox Business Network’s Morning Show

• Local TV Coverage

16 appearances on NBC, FOX, CBS and ABC shows in major markets

• 200 Talk Radio Interviews

Booked within four weeks in the top 100 markets on local, national and regional shows such as

• Health Radio Network
• Sports Byline USA
• WOR Radio Network
• The Mancow Morning Madness Show
• 4 Top Shows on Sirius Satellite Network!!!

• Newspaper and Magazine Responses

Journalists from the following publications have responded to our articles, requesting interviews and product samples:

• People Magazine
• Woman’s World
• New York Post
• Los Angeles Times
• Associated Press in New York
• The Saturday Evening Post
• …AND MANY MORE

We get this kind of media exposure for clients every week!  We also have a unique billing structure, different from the industry standard.  EMSI offers our clients:

• NO MONTHLY RETAINERS
• Radio Interviews: Pre-Paid Guaranteed Campaigns
• TV Appearances: Pay only when Confirmed!
• Newspaper and Magazine Campaigns (Including Press Release Development, Vast Distribution and Follow Up)

Want to speak directly to your audience and increase your sales potential?  If the answer is a resounding “YES” then EMSI can deliver the results.  Call me on 727-443-7115 ext. 202 or email me at steve@emsincorporated.com if you need help getting national media attention for your book, product, or service!

April 18th, 2008 | Posted in Newspapers and Magazines, PR, Public Relations, Publicity, Radio, Television, talk radio | No Comments