Exciting News…EMSI’S PRINT CAMPAIGN DELIVERS…LOS ANGELES TIMES, CHICAGO TRIBUNE, COSTCO “Household Almanac”, QUICK & SIMPLE and More!

Every week we get more and more exciting reactions from the media about our clients.  In fact, just this morning we received the latest issue of COSTCO’s “Household Almanac” with a two page feature article about our client and their service!  This magazine has a readership in excess of TWENTY FOUR million people!  To our delight they even used the headline we crafted and the article as we originally wrote it!With that said - if you think that securing this feature article for our client was a “quick and simple” task then you are mistaken.  Being featured in a popular national magazine of this quality takes more than just a few hours, or days of work!  Every article we secure is the direct result of a focused and professional approach…with relentless pursuit thrown in for good measure.

For example, this placement in COSTCO’s “Household Almanac” took close to 5 months of dedicated effort to secure!  That may seem like a long time, but in the world of print publicity this is not uncommon.  To obtain such valuable coverage in a major magazine, you must have a professional, active and organized approach.  Through years of experience we have developed a hard hitting print campaign that focuses on the following 3 key elements:

• We write an attention grabbing, “print-ready” article. Our creative team first does a thorough review of your company to develop an angle about your products, books or services that’s newsworthy. Then, they write an article in the same journalistic style of newspapers and magazines. The headline is created to grab the journalist’s attention while the balance of the article provides the quality content a journalist needs, in order to keep his or her own readers interested!
• We put it in the right hands. Who your article is distributed to is vital. As industry experts with nearly 20 years of experience, we know the importance of sending articles to a targeted list of journalists and publications that would be interested in your topic.
• We love the thrill of the chase! Next, we do relentless follow up: pushing for interviews and stories to secure that valuable coverage. In many cases, such as the campaign for our client featured in Quick & Simple, it can take months…but we don’t give up easily.

Of course successful campaigns are not built on these elements alone.  There is a lot of “behind-the scenes” work and professional know-how involved in securing good results.

In just the last two weeks we secured articles in the following publications:

COSTCO’s “Household Almanac” (Readership: over 24 million!)

Chicago Tribune (Readership: nearly 4 million!)

Los Angeles Times (Readership: over 3 million!)

Quick & Simple (Readership: over 1 million)

In addition to these placements, we’ve also received interest in our clients from the following journalists and publications:

Readers Digest (Readership of nearly 40 million!)

American Baby Magazine (Readership of over 8 million!)

Woman’s World (Readership of over 6 million)

Chicago Tribune (Readership of nearly 4 million)

Los Angeles Times (Readership of over 3 million)

Scientific American (Readership of over 2 million)

Family Magazine (Readership of over 2 million)

The Boston Globe (Readership of over 1 million)

Although it’s important to have a professional team in your corner that knows how to pitch the media on your behalf, a more important factor is having a good product, book or service geared to consumers.

If your company fits this criterion then we would welcome the opportunity to get the print coverage you deserve.  Call my partner Steve at 727-443-7115, Extension 202 or email him at steve@emsincorporated.com.  You’ll find our rate is unbeatable!

June 18th, 2008 | Posted in Clients, Newspapers and Magazines, PR, Positioning, Press Release, Print, Public Relations, Publicity | No Comments