Are you having trouble getting your books into the major bookstore chains? Then book signings are something that you should consider.

As you probably know, there are numerous benefits of book signings (book sales, meeting prospective book buyers, educating them on your topic…etc) and it is also a local publicity goldmine.

But there are also numerous “hidden values” in doing book signings – some of which have little to do with signing books. For example, did you know that when a store agrees to a book signing, they order a case of your books which becomes a part of their inventory — giving you automatic distribution in that city?

Here are some other “hidden values”:

• Free Advertising in Local Media Outlets
• Free In-Store Promotions to Customers
• Free In-Store Displays of Your Book Worth Thousands of Dollars
• Word of Mouth Promotion from Store Employees to Customers

If you are an author with a new book to promote, book signings hold the key to getting your book sold in local books stores.