» The Power of Buzz Marketing - Event Management Services, Inc.

"As a former TV news anchor, I know the power of publicity campaigns. We worked with over 50 PR professionals and firms over the past 30 years and EMSI has out-performed some of the best-known 'names' in the business. Equivalent air time would have cost my client ten to twenty times as much as the EMSI campaign."

Charles Ward,
Managing Director,
IdeaWorks

The Power of Buzz Marketing

You hear from me all the time about the power of publicity and how it is a great, cost-effective method of creating “buzz” for your books, products or services. But I want to share another tip: the importance of staying in the public eye.

Why? Every year the American public is hit with nearly 300,000 newly published books and an endless number of products and services. The point is that no matter what you sell or promote, you have fierce competition to contend with. Your challenge then is to stay ahead of your competitors and continuously be in the face of your prospective customers.

How do I know this? As a business owner for nearly 20 years, I know the effect that “buzz” marketing has had on my own businesses. And, like many companies, without a large marketing budget my challenge has always been to think out of the box and find cost effective marketing solutions that keep my company and name in front of my audience.

Any “buzz” marketing starts with a little “Marketing 101.” Simply put, identify your audience and then make yourself known to them - over and over again. But stay in front of them with quality information that will benefit them.

How do you do that? I think you know my answer: THE MEDIA! You’ve probably heard me say a million times that the media is the pathway to consumers… and it’s true! How else can you gather a captive audience of thousands or millions at one time, who listen to you talk about your book or product for 10 to 20 minutes? That’s some powerful buzz marketing.

But, it’s media exposure on a continuous basis that creates this “buzz”. It provides credibility you can’t put a price on and at the same time, generates a valuable level of brand awareness. And, unlike consistent advertising, on-going media exposure won’t kill your marketing budget.

Now don’t get me wrong. I’m not suggesting that “buzz” campaigns will supply instant sales results. I’m saying, if you are consistently in front of your customers with valuable information, eventually the “buzz” will bring them in.

Let’s stay in touch and of course call or email me if you need help with creating more “buzz” in the media!